Promotional Gift Glossary
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Asian Direct Import
Asian Direct Import refers to the process of sourcing promotional products directly from manufacturers located in Asian countries without relying on intermediaries or third-party distributors. In this model, the company manages the entire procurement process itself, including ...read more
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B2B
B2B (Business-to-Business) refers to commercial transactions that take place between one business and another, rather than between a business and individual consumers. In this model, a company provides products or services to...read more
C
Cooperate Identity
Corporate Identity refers to the visual and overall image that represents a company. It includes elements such as the company logo, colour scheme, typography, design style, slogan, and the way the brand presents itself across different platforms. This visual system is what makes a company recognizable and...read more
Color Scale
Color scale refers to a system used to represent and reproduce colours accurately in printing and design. It allows designers, printers, and manufacturers to ensure that the colours used in logos, graphics, and promotional materials appear consistent across...read more
Cost Per Lead (CPL)
Cost per Lead (CPL)is a marketing metric used to measure how much a company spends to generate a potential customer inquiry. A lead typically refers to an individual or organisation that has shown interest in a company’s products or services by providing contact information, requesting a quotation, or interacting with a marketing campaign. In marketing and advertising, it is widely used to evaluate...read more
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Digital Printing
Digital Printing is a modern method used to print digital images onto a myriad of media substrates—such as paper, fabric, plastic, and card stock—without the need for traditional, physical printing plates or models. This method is often referred to by terms that describe its technology or process, such as ...read more
Doming
Doming is the process of adding an extra layer of protection while creating a 3D effect to your image. This technique has the ability to add value to non-porous material that is of any shape or size. The method allows for the end product to be more durable and long lasting, leading it to be commonly used when making...read more
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Embroidery
Digital Printing is a modern method used to print digital images onto a myriad of media substrates—such as paper, fabric, plastic, and card stock—without the need for traditional, physical printing plates or models. This method is often referred to by terms that describe its technology or process, such as ...read more
Embossing
Embossing refers to the art of creating an impression into the chosen substrate. Using this technique gives a similar effect to a stamp. However, no ink is needed for this method. The final product is eye-catching and gives the object that was embossed an elegant look, making it perfect for promotional advertising gifts. Some businesses combine Embossing with...read more
Engraving
Doming is the process of adding an extra layer of protection while creating a 3D effect to your image. This technique has the ability to add value to non-porous material that is of any shape or size. The method allows for the end product to be more durable and long lasting, leading it to be commonly used when making...read more
Exhibitions
Exhibitions are organized trade events where companies come together to showcase their products and services to potential clients, suppliers, and business partners. In the advertising gift industry, these events serve as...read more
Etching
Etching is a marking technique used to permanently engrave a design onto the surface of a material. It is commonly applied to materials such as metal, glass, acrylic, and sometimes wood. Unlike printing methods that add ink onto a surface, this process removes a thin layer of material to create...read more
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Flexographic Printing
Flexographic Printing, also known as Flexography, is a printing method dated back to the 19th Century. Modern advances in this printing technique introduced the use of photopolymer plates which in return significantly increased overall production speed. The method itself uses flexible printing plates to produce high volumes of printed packaging and labels. Most machines can achieve up to...read more
Flock Printing
Flock Printing is a textile printing technique that creates a raised, velvet-like texture on fabric by applying short fibers onto an adhesive-coated surface. Unlike traditional printing methods such as screen printing or digital printing, where ink lies flat on the fabric, this technique produces a soft, three-dimensional finish that...read more
Freebies
Freebies are promotional items that companies distribute free of charge as part of a marketing or branding strategy. These items are usually branded with a company’s logo, slogan, or visual identity so that the brand continues to...read more
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Giveaways
Giveaways are promotional items that are distributed free of charge as part of a marketing strategy. These items are usually branded with a company’s logo and are given out during exhibitions, corporate events, product launches, seminars, or promotional campaigns. In the advertising gift industry, branded freebies are one of the most commonly used marketing tools because they combine practicality with...read more
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Haptic Branding
Haptic Brandingrefers to the use of touch and physical interaction as part of a company’s branding strategy. The term “haptic” relates to the sense of touch, which plays an important role in how people experience and remember products. In marketing, brands often focus on visual elements such as logos, colours, and advertisements. However, physical interaction with products can create...read more
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Incentive
An incentive refers to a reward or benefit offered to motivate a specific action or behaviour. In a business context, such rewards are commonly used to encourage employees, customers, sales teams, or business partners to achieve ...read more
Impressions
An Impression refers to the total number of times an audience views a brand, advertisement, or promotional message. In marketing and advertising, these visual encounters are used to measure how widely a campaign has been viewed. Within the advertising gift sector, brand exposure is generated whenever...read more
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Joint Branding
Joint branding, also known as co-branding, refers to a marketing strategy in which two or more companies collaborate to promote a product, service, or campaign using the branding elements of each participating organisation. In this arrangement, the logos, colours, or brand identities of multiple companies appear...read more
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Kitting
Kitting refers to the process of assembling several individual promotional products into a single packaged set that is distributed as one complete unit. In the advertising gift industry, it is commonly used when companies want to present multiple branded items together in a coordinated and organised way. Instead of distributing promotional items separately, businesses may...read more
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Laser Engraving
Laser engraving to put it simply is the process of marking objects with a high-powered laser beam that is focused on the material of choice to etch or carve desired designs. This method uses an exceedingly high level of heat that vaporizes the material, leaving behind a permanent engraving. This process is commonly used to make...read more
M
Minimum Order Quantity (MOQ)
Minimum Order Quantity (MOQ) refers to the smallest number of units that a manufacturer or supplier requires a customer to purchase in a single order. It is commonly used in manufacturing and wholesale industries to ensure that production processes remain efficient and economically sustainable. In the advertising gift industry, many promotional products require...read more
N
Non Binding Inquiry
A non-binding inquiry is a request sent by a potential customer to obtain information about products, pricing, or services without committing to a purchase. It allows customers to explore available options and receive an...read more
O
Outdoor Advertising
Outdoor advertising refers to promotional messages displayed in public spaces where they can reach a large audience. These advertisements are placed in high-visibility locations such as roadsides, public transportation areas, building exteriors, and urban centers. Common forms of this advertising include billboards, posters, banners, transit advertisements, and digital displays. Because these advertisements are positioned in public environments, they are designed to ...read more
Onboarding Kit
An onboarding kit refers to a curated set of items provided to new employees, clients, or partners at the beginning of their relationship with a company. These kits are designed to introduce recipients to the organisation while creating a welcoming and positive first impression. In many organisations, these welcoming packages form ...read more
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Print Preview
Print preview is a software feature that allows users to view a digital, exact representation of a document, image, or webpage exactly as it will appear on paper before printing. It displays the layout, text, images, colours, logos, margins, and page orientation, giving an accurate preview of the final output. By visually reviewing the design before production, Print Preview ensures that...read more
Pad Printing
Pad Printing is a unique printing process that became commonly used in the mid-20th century. It involves the use of a 3-Dimensional printing pad (commonly made of silicone) that allows you to print not only smooth but also irregular, curved and even textured surfaces. When producing promotional advertising gifts like...read more
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Quantity Break
A quantity break refers to a pricing structure in which the cost per unit of a product decreases when larger quantities are ordered. This pricing model is commonly used in manufacturing, wholesale, and promotional product industries. In the advertising gift sector, these volume discounts allow businesses to ...read more
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Return on Investment (ROI)
Return on Investment (ROI) is a financial metric used to evaluate the effectiveness of an investment by comparing the benefits gained to the cost involved. In marketing and business strategy, this helps organisations determine whether their spending has produced measurable results. Companies invest in various activities such as...read more
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Screen Printing
Screen Printing is a method of printing that involves ink being passed through a mesh screen which holds the stencil of the desired design. This process is also commonly known as silkscreen printing. It’s a relatively simple method which involves...read more
Sustainability
Sustainability is defined as the ability of a process, system, or action to be maintained or continued over an extended period without causing severe harm to the environment or running out of resources. In the advertising gift industry, however, sustainability often means using eco-friendly materials, reducing waste, choosing ethical sourcing, and designing products that are durable and reusable. Sustainable choices aim to...read more
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Touchpoint
A touchpointrefers to any interaction between a customer and a brand during the customer journey. These interactions can occur across various channels and at different stages of a person’s experience with a company, including marketing campaigns, customer service interactions, websites, social media platforms, events, or physical products. In marketing and branding, these play an important role in...read more
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Unique Selling Point (USP)
A Unique Selling Point (USP) refers to the specific feature, benefit, or characteristic that distinguishes a product, service, or company from its competitors. It represents the key reason why customers may choose one brand over another when making purchasing decisions. In competitive markets, many companies may...read more
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Vector Graphics
Vector Graphics are digital images that are created using mathematical formulas instead of pixels. Unlike raster images such as JPEG or PNG files, which are made up of tiny, coloured squares, the artwork is made using points, lines, curves, and shapes that are defined by...read more
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White Label
White Label refers to a business arrangement in which products are manufactured by one company but sold under another company’s brand name. In this model, the manufacturer produces the goods while the purchasing company applies its own branding before selling or distributing the products. These products are ...read more
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X Factor
The X Factor, often referred to as the “wow effect,” describes a distinctive feature that makes a product, experience, or promotional campaign especially memorable. It represents the element that captures attention and creates a strong impression on the audience. In marketing and branding, it is often associated with ...read more
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Z
Zero Waste Packaging
Zero Waste Packaging refers to packaging solutions designed to minimise environmental impact by reducing or eliminating waste generated during the packaging process. This approach focuses on using materials that can be reused, recycled, or composted while minimising unnecessary packaging components. As environmental awareness continues to grow, many companies are ...read more