From Outdoor Events to Seasonal Campaigns Take Advantage of Promotional Umbrellas

While they seem like a solution, occasionally it can certainly seem daunting when dealing with promotional products. From the process of choosing the right item that fits your brand’s image and values to brainstorming ideas on where and when to give out the already selected product, it can take a lot of time and resources. Don’t worry if you have no idea where to start; here are a few ideas for your business to consider when implementing these custom printed umbrellas:

• Outdoor Sporting Events
  
  A great opportunity to gift these umbrellas that have been branded with your logo is at outdoor sporting events. From large racket tournaments like Wimbledon or racing events like Formula 1, having protection from potential rain or the blazing heat can be very much appreciated by the attendees. Even if it’s not a well-known event, if your brand has the chance of being present at a gathering of this nature, handing out these branded umbrellas won’t only be perceived well by the recipients but also will be kept over a long period of time, which will enhance brand recall.
• Seasonal Campaign Launches
  
  With every passing summer, the temperature gets increasingly hotter. Beyond that, the thinning of our ozone layer is causing more harmful UV rays to make it through, which makes the daily use of sunscreen just not enough in many countries. Now more than ever, individuals are beginning to prioritise everyday sun protection, which is where your brand can come in. When launching new summer campaigns, showcase your business’s care for its stakeholders by gifting these promotional umbrellas to customers, employees and business partners alike. This method projects a caring brand image that can be positively viewed by the public.
• Company Retreats/ Family Days
  
  An occasion appreciated by every individual in the company, from junior associates to C-Suite executives, company retreats and team-building events can be the perfect place to implement these custom printed umbrellas. Moreover, events like this not only strengthen bonds between employees but also provide a great avenue for enhancing overall brand identity within the workplace. Beyond the individual umbrella, brands can consider preparing promotional bundles that contain other advertising gifts to make the event truly memorable. Products like branded towels and promotional T-shirts and are good companions that fit well with the umbrella and event.

Umbrellas can often be perceived as a luxury item when gifted to recipients, which increases their promotional value. Although this can be further increased with the matter of gifting, as the recipients can often feel the thought and personal touches that went into the advertising gift.