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Summer Promo Items


Refreshing gift ideas for the sunniest time of the year!

38 Products
100% POLYESTER WATERPROOF DOUBLE FACE BUCKET HAT 100% POLYESTER WATERPROOF DOUBLE FACE BUCKET HAT

Average rating of 0 out of 5 stars

00389K18121NY

100% POLYESTER WATERPROOF DOUBLE FACE BUCKET HAT

The reversible waterproof bucket hat (K18121) is the ideal accessory for those seeking practicality and style in any weather condition.Perfect for outdoor activities, this hat offers rain protection and versatility thanks to its reversible design.Made of 100% polyester, it features an adjustable closure with a plastic buckle, ensuring comfort and adaptability.The hat can be customized with heat transfer for multi-color and various shade logos or with screen printing on single-color fabric for flat color logos.

Regular price: From €2.22
Backpack "Picnic Deluxe" Backpack "Picnic Deluxe"

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002180802800200000

Backpack "Picnic Deluxe"

For 4 people. Fork, knife and spoon made of stainless steel with plastic handle, plates, wine glasses made of plastic. Paper napkins, 1 salt and pepper cruet, 1 bottle opener, 1 cheese knife, 1 wooden chopping board and a removable wine bottle with cooling function. Insulated with grey PEVA foil.

Regular price: From €29.78
Bamboo camping cutlery Bamboo camping cutlery

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00483PW3479813

Bamboo camping cutlery

Separable stainless steel camping cutlery with bamboo shells. Spoon, pocket knife and foil cutter on one side, can/bottle opener, fork and corkscrew on the other.

Regular price: From €2.73
barbecue

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00048DOC332

barbecue

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Regular price: From €77.58
BBQ tong RE98-ARVADA BBQ tong RE98-ARVADA

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0030252487

BBQ tong RE98-ARVADA

These grill tongs are an indispensable helper at your barbecue. Due to their length of 51 cm, the grill master maintains an ideal distance to the hot grill and can safely turn and serve meat or vegetables. The slightly bent ends of the tongs ensure that the food to be grilled can be gripped safely. The BBQ pliers have a practical locking device and an eyelet for hanging up. The handle made of beautiful bamboo wood can be impressively refined with a laser engraving.

Regular price: From €6.30
Beach umbrella Beach umbrella

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00483PW5070504

Beach umbrella

Infinitely adjustable polyester parasol with transparent bag. Your protection from sun is guaranteed.

Regular price: From €6.24
Beach Umbrella Chaptan Beach Umbrella Chaptan

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0016911516315000

Beach Umbrella Chaptan

Colourful beach umbrella with fruit designs. 150 cm in diameter, with 8 panels in durable nylon and side skirts with piping. White coated metal tubes and adjustable in height. Presented in a transparent bag with shoulder strap.

Regular price: From €5.54
BEACH UMBRELLA WEDDING BEACH UMBRELLA WEDDING

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0025855027BL

BEACH UMBRELLA WEDDING

Special parasol for weddings or events

Regular price: From €3.02
camping lamp

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00048SEP146

camping lamp

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Regular price: From €12.29
Camping tent Okinawa Camping tent Okinawa

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002451402005

Camping tent Okinawa

Quebec Tent

Regular price: From €16.69
cool bag

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00525B926E6DMA

cool bag

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Regular price: From €3.43
Cotton cap Beau Cotton cap Beau

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002489114001999999

Cotton cap Beau

100% Cotton cap with five panels, sandwich peak, and a Velcro fastening.

Regular price: From €1.52
fan

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00048DOM508

fan

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Regular price: From €39.05
fan fan

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00525LO812CLBC

fan

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Regular price: From €1.47
fan

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00048DOM489

fan

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Regular price: From €51.89
fan

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00048DOM510N

fan

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Regular price: From €9.50
Folding chair perfect for camping or the beach, ma Viburno Folding chair perfect for camping or the beach, ma Viburno

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002455104011

Folding chair perfect for camping or the beach, ma Viburno

Foldable chair perfect for camping or the beach, made of 600D polyester with a steel frame. Comes with a 420D polyester carrying case.

Regular price: From €14.35
Glass Tube BBQ Glass Tube BBQ

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0032320506

Glass Tube BBQ

Glass Tube BBQ, incl. 1-4/0 c digital printing

Regular price: From €1.39
Hammock Camping Hammock Camping

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0016911121000000

Hammock Camping

Hammock in size 270x140cm, made of resistant, recycled nylon. The result of using pre- and post-consumer nylon waste, which is reused to obtain this new material, not altering its properties and complying with the principles of the 3Rs (Reduce, Reuse, Recycle). With durable lashing straps and metal carabiners. Resistant up to 200kg. Presentation folded, with adjustable strap. Assembly manual included.

Regular price: From €11.79
Insulated bag Insulated bag

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0026378393

Insulated bag

Insulated bag Capacity: approx. 2.5 l. The snap fastener makes it easy to attach the cooler bag, e.g. to a rucksack. Also suitable for cooling medicines. 1-colour print: white, silver or gold

Regular price: From €1.92
JBL Flip 6 Black JBL Flip 6 Black

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05609JB10BA

JBL Flip 6 Black

The beat goes on with the new JBL Flip 6. The 2-way speaker system provides loud, crystal-clear and powerful sound. With its optimised dual passive radiators, the Flip 6 has deep bass.

Regular price: From €102.69
JBL Partybox Encore Black JBL Partybox Encore Black

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05609JB39BA

JBL Partybox Encore Black

Bring the party anywhere with the JBL PartyBox Encore! Enjoy 10 hours of non-stop music with powerful JBL Original Pro Sound and deep bass. The wireless microphone with adjustable echo, bass, and treble makes it perfect for karaoke nights. A dynamic light show featuring strobe, ring, and club lighting creates the ultimate party atmosphere. With wireless Bluetooth connectivity and the PartyBox app, you can easily customise your music and lights. The IPX4 splash-proof design and convenient carry handle make this speaker ideal for any indoor or outdoor party. Order now with a stylish black cover, fully customisable with your logo and branding, for a unique and professional look.

Regular price: From €270.04
KITCHEN AND BARBECUE THERMOMETER KITCHEN AND BARBECUE THERMOMETER

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00093TH44715718

KITCHEN AND BARBECUE THERMOMETER

No more failed cooking, take control with this kitchen/barbecue thermometer. Also suitable for oenology or the cold chain. Foldable stainless steel food probe. Works with 1 R03 (AAA) battery included. Backlit digital display with temperature memory button. Delivered in an individual illustrated box. Branding in 1 Colour, white recommended and by default, or Relief Quadri-Transfer (QTR).

Regular price: From €7.57
lunch box lunch box

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00525CU508RPNRNA

lunch box

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Regular price: From €2.98
Exklusiver Sommer Beachclub mit Pool, weißen Sonnenschirmen und Lounge-Möbeln direkt am Meer, die ideale Location für den Einsatz von sommerlichen Gastro-Werbeartikeln.
Sommer Werbeartikel!

Summer as a Sales Booster

For many companies, summer is the highest-turnover time of the year. Customers are in a great mood, your products are in high demand, and a "hype" around seasonal promotions often arises almost automatically. But this momentum can be further amplified: boost your campaigns with a marketing concept that has worked for decades.

Simple yet fitting summer promotional items are often the decisive "marketing final touch" for seasonally dependent businesses. Whether you are a motorcycle dealer or a grill manufacturer – we have the right promotional products for almost every industry. We know exactly that your peak business happens in summer. In Europe, the window for high sales is often short: in autumn and winter, the weather doesn't play along, it gets dark early, or everyday life has the customers firmly back in its grip. Therefore, we urgently recommend that the following industries, in particular, maximize this short "profit window" with targeted promotional items:

  • Beach clubs and restaurants
  • Summer sports brands
  • Festival organizers
  • Pool accessories & swimwear
  • Travel agencies & airlines
  • Sun protection manufacturers
  • and many more.

For many companies, summer is the peak sales season. Customers are happy, demand is high, and seasonal "hype" is everywhere. Maximize this momentum with targeted summer promotional items.

Show more industry tips

In Europe, the window for summer profit is short. We recommend these industries, in particular, to use the "marketing final touch" before winter returns:

  • Beach clubs and restaurants
  • Summer sports brands
  • Festival organizers
  • Pool accessories & swimwear
  • Travel agencies & airlines
  • Sun protection manufacturers
  • and many more.

Real-World Success Stories: Nivea & Coca-Cola

How to push summer marketing to perfection was demonstrated by the award-winning campaign "Nivea Sun Kids Doll". The problem: children hate sunscreen. The solution: Nivea gave dolls to families at the beach. These dolls had normal skin tones in the shade but turned bright red in the blazing sun without protection (sunburn effect). As soon as the children applied sunscreen to the doll, the redness vanished. The effect: the summer promotional gift made the abstract topic of "UV protection" playful and easy to grasp. The children learned: "If I don't protect the doll, it hurts." This increased both sun cream awareness and sales of Nivea products. Simultaneously, Nivea polished its image as a "caregiver" brand that truly cares about children's well-being.

Coca-Cola has also relied globally on small, effective summer promotional items for decades. Whether branded beach towels, beach balls, or sunglasses—the goal is always the same: to be part of the good summer vibes. When Coca-Cola achieves this, the customer subconsciously links the drink with great memories of their last beach holiday. The result? They automatically reach for a Coke during their next purchase.

The Bottom Line: These examples show that the mechanics remain the same, regardless of company size. Use the summer actively for your advertising—especially if your turnover depends on the season. Contact us today for a free and non-binding consultation. Together, we will find the ideal summer promotional gift for your brand!

The award-winning "Nivea Sun Kids Doll" campaign showed how summer marketing can make abstract topics like "UV protection" fun and educational. It boosted sales and strengthened Nivea's image as a caring brand.

Read more examples & conclusion

Brands like Coca-Cola use beach towels and sunglasses to become part of the customer's summer joy. This creates subconscious links between the product and holiday memories.

Conclusion: Summer is a powerful advertising tool. Contact us for a free consultation to find the perfect summer promotional gift for your brand!

Tailored Summer Promotional Items for Your Customer Group

You have seen how effectively summer campaigns work with families and young people. But is it also worth it for your specific niche? The answer is: Yes. Whether your target group consists primarily of men, women, or seniors—we have the right solution. With us, you will find tailored summer promotional products for every demographic. Get inspired here:

Summer Promotional Items for Men

Do you focus your products primarily on a male target audience? Whether you sell watches, men's jewelry, or sports equipment: we have the right summer promotional items for you.

We offer a wide selection for specialized target groups. When it comes to summer promotional items for men, one thing is particularly important: functionality. The promotional gift must not only look good but also offer a concrete benefit. Products like branded swim trunks or high-quality sunglasses are therefore particularly well-received.

Here you will find our selection of summer bestsellers that are primarily (but not exclusively) popular with men:

You have seen how effectively summer campaigns work for families. But does it work for your niche? Yes. We offer tailored summer promotional products for every demographic, including men, women, and seniors.

Summer Promotional Items for Men

Targeting men with watches, jewelry, or sports gear? We have the right summer promotional items for your brand.

More tips for the male target group

For men, functionality is key. A gift should offer concrete utility. Branded swim trunks or premium sunglasses are top choices. Explore our summer bestsellers popular with men here:

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barbecue

Average rating of 0 out of 5 stars

00048DOC332
barbecue

Please contact us

Regular price: From €77.58
Glass Tube BBQ Glass Tube BBQ

Average rating of 0 out of 5 stars

0032320506
Glass Tube BBQ

Glass Tube BBQ, incl. 1-4/0 c digital printing

Regular price: From €1.39
KITCHEN AND BARBECUE THERMOMETER KITCHEN AND BARBECUE THERMOMETER

Average rating of 0 out of 5 stars

00093TH44715718
KITCHEN AND BARBECUE THERMOMETER

No more failed cooking, take control with this kitchen/barbecue thermometer. Also suitable for oenology or the cold chain. Foldable stainless steel food probe. Works with 1 R03 (AAA) battery included. Backlit digital display with temperature memory button. Delivered in an individual illustrated box. Branding in 1 Colour, white recommended and by default, or Relief Quadri-Transfer (QTR).

Regular price: From €7.57
BBQ Delight BBQ Delight

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0032343393
BBQ Delight

BBQ Delight, incl. 1-4/0 c digital printing

Regular price: From €6.43
CrisMa waterproof weekender CrisMa waterproof weekender

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00483PW3895619
CrisMa waterproof weekender

Large weekender made of water-repellent PU material with two separate outer compartments. Ideal for use as a sports or travelling bag.

Regular price: From €19.02
Bag "Waterproof Smartphone" Bag "Waterproof Smartphone"

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002180684401000002
Bag "Waterproof Smartphone"

Protects against external influences. With zip and hook-and-loop fastener.

Regular price: From €0.74
Waterproof bag MALMEDY Waterproof bag MALMEDY

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00483PW151603
Waterproof bag MALMEDY

Neon-colored, waterproof closable bag with 2 adjustable shoulder straps. So the bag can be carried as a shoulder bag or backpack. Leader with reflective stripes.

Regular price: From €6.55
Microfiber wristband Fredrick

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002454115001
Microfiber wristband Fredrick

Resistant and soft microfiber wristband in bright tones, with zipper pocket in matching color and firm fit. Designed for sports and leisure activities.

Regular price: From €0.39
Pocket knife Quivy Pocket knife Quivy

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002458604013
Pocket knife Quivy

Stainless steel pocket knife with bamboo handle and carabiner.

Regular price: From €2.94
Hammock Camping Hammock Camping

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0016911121000000
Hammock Camping

Hammock in size 270x140cm, made of resistant, recycled nylon. The result of using pre- and post-consumer nylon waste, which is reused to obtain this new material, not altering its properties and complying with the principles of the 3Rs (Reduce, Reuse, Recycle). With durable lashing straps and metal carabiners. Resistant up to 200kg. Presentation folded, with adjustable strap. Assembly manual included.

Regular price: From €11.79
Bluetooth speaker Alpago Bluetooth speaker Alpago

Average rating of 0 out of 5 stars

002452657011
Bluetooth speaker Alpago

Wireless Bluetooth 5.0 speaker, with an elegant carrying strap. 3W power. Rechargeable battery. Charging cable included. Supplied in a single eco-friendly design packaging.

Regular price: From €7.54
ice cube

Average rating of 0 out of 5 stars

00048GS157
ice cube

Please contact us

Regular price: From €7.81

Summer Promotional Items for Women

Even if your offer is specifically aimed at women, you will find what you are looking for with us. Our summer promotional items range spans from affordable giveaways to exclusive brand gifts from "Pierre Cardin" or "Parker." Particularly popular in summer are printed sun hats, umbrellas, deck chairs, and beach towels. Cosmetics such as sunscreen or practical handheld fans are also extremely well-received. If you have any questions regarding your order or printing data, our customer service team is always available to assist you free of charge.

Even if your offer is specifically aimed at women, you will find what you are looking for with us. Our summer promotional items range spans from affordable giveaways to exclusive brand gifts from "Pierre Cardin" or "Parker."

Discover more products for women

Particularly popular in summer are printed sun hats, umbrellas, deck chairs, and beach towels. Cosmetics like sunscreen or fans are also great choices. Our customer service is here to help!

Summer Promotional Gifts for Children

With the "Nivea Sun Kids Doll" campaign in 2016, Nivea was able to win over thousands of families and, consequently, children as customers. As you likely know, the way to the parents often leads through the children: when you delight the offspring of a young family, you automatically win the sympathy of the parents as well.

Therefore, this year, offer your youngest customers small giveaways that they will carry with them and use daily throughout the summer. Here you will find a selection of children's products that we particularly recommend based on decades of experience:

With the "Nivea Sun Kids Doll" campaign in 2016, Nivea won over thousands of families. As you know, the way to the parents often leads through the children: delight the kids, and you win the parents' sympathy too.

More tips for advertising to children

This year, offer your youngest customers small giveaways that they can use daily all summer long. Here is a selection of children's products we recommend based on decades of experience:

Gaining Trust: How to Delight Your Older Customers in Summer 2026

For many older citizens, insurance companies, banks, hospitals, and care homes can often feel intimidating or stressful. Financial obligations, health concerns, or the awareness of needing assistance often characterize contact with these industries. If your company operates in one of these areas, it is all the more important to positively surprise and cheer up your older customers this summer. Stand out from the crowd and put a smile on your seniors' faces during their next visit to your branch!

At Werbegeschenk.eu, you will find a large selection of summer promotional items specifically tailored to the needs of seniors. The range extends from cooking aprons for grandmothers who bake for their grandchildren, to printed parasols for a relaxed retirement at the beach, and even stylish sunglasses and grill tongs that make your male customers feel young and active again.

Contact us today and receive free advice from our specialists on creative summer promotional items for the 60+ target group.

Industries like banking or healthcare can be stressful for older citizens. Cheering up your older customers this summer is a great way to build trust. Stand out and bring a smile to their faces during their next visit!

Show gift ideas for seniors

Discover our summer promotional items for seniors: from aprons and parasols to stylish sunglasses and grill tools. Contact us today for free advice on creative ideas for the 60+ demographic.

Darstellung eines weißen Puma-Trikots mit Check24-Logo zur EM 2024, begleitet von Icons, die Vor- und Nachteile visualisieren – Analyse der Check24 Trikots als Sommermarketingkampagne.

Sport & Fitness Promotional Items for Summer

A look at the German market during the 2024 European Football Championship provides a fascinating lesson for marketing managers across Europe. The comparison portal Check24 launched a massive campaign at the time, giving away around 5 million branded Puma jerseys. The condition: customers had to download an app and open an account. The result was mixed and is still discussed by experts today: on one hand, the campaign was a viral hit. The logo was omnipresent during the tournament. On the other hand, it drew heavy criticism from marketing professionals and environmentalists. The two major weaknesses:

  • 1. Lead quality: Many users only wanted the free shirt but had no interest in the service (so-called "unqualified leads").
  • 2. Environmental footprint: The production of millions of polyester shirts consumed enormous amounts of water and energy—an aspect that can damage a brand's image in times of climate change.

The better strategy for your summer: If you want to advertise in the sports sector this summer, we recommend avoiding these mistakes. Don't rely on short-lived mass goods; focus on sustainability and targeted customer loyalty.

Our top recommendation: The high-quality stainless steel sports bottle. This promotional gift addresses exactly the weaknesses of the aforementioned campaign:

  • Durability over disposable mentality: A robust insulated bottle accompanies your customer for years to training, hiking, or the office. It doesn't end up in the back of the closet or the trash after an event.
  • Image boost: Stainless steel stands for durability and environmental awareness (avoiding plastic). This reflects positively on your brand.
  • High utility: A cool refreshment is worth its weight in gold in summer. With a logo engraving on a high-quality bottle, you give your (truly interested) customers something they will use every day.

Do it better: Invest in quality that lasts.

The 2024 jersey campaign by Check24 was a viral hit but faced criticism for low lead quality and a poor environmental footprint. For your summer marketing, avoid these pitfalls.

Read Analysis & Better Strategy

Instead of short-lived mass goods, choose sustainability. Our top recommendation: Stainless steel sports bottles. They are durable, eco-friendly, and provide high daily utility, ensuring your brand stays in mind long-term. Invest in quality that stays!

Space-Saving & Safe: Foldable Water Bottles as a Festival Highlight

Foldable water bottles have long been established as premium giveaways in the B2B sector. However, order statistics show an exciting new trend: in summer, they become an absolute must-have for festivals. Whether as an exclusive gift for VIP guests or a popular item at the merchandise stand—demand is rising rapidly.

Why is that? Festival organizers face a dilemma: glass and metal bottles are usually strictly prohibited due to the risk of injury. Single-use plastic no longer fits into an environmentally conscious era. Yet, no one wants to lug around a clunky, empty hard plastic bottle while dancing.

The ingenious solution: foldable water bottles solve all three problems at once. They are safe (no glass/metal), sustainable (reusable), and extremely space-saving. Once the bottle is empty, it simply disappears into a pocket. With a 500 ml capacity and excellent printing options, they are the ideal companion for hot festival days.

Secure this trend item for your summer festival now!

Foldable water bottles are the new trend for summer festivals. Whether for VIP guests or as merchandise, they are in high demand because they solve the typical festival dilemma.

Show the ingenious solution

Foldable bottles are safe (no glass/metal), sustainable, and fit in your pocket when empty. With a 500 ml capacity and great branding options, they are the perfect festival companion. Secure this trend item for your event now!

Summer Promo FAQ


Do you have questions about our summer promotional products?

Freundlicher Kundenberater mit Headset im sonnendurchfluteten Büro, Symbolbild für die kostenlose Beratung zu Sommer Werbeartikeln und Marketing-Kampagnen.
Profi Beratung!

Frequently Asked Questions

Yes, absolutely. We place great importance on environmental friendliness. From wooden products to promotional items made from recycled plastic (rPET), we offer a wide range of sustainable options that perfectly meet your ecological criteria.

We recommend ordering counter-cyclically. The best prices and availability for summer promotional products can be secured in winter or early spring. This way, you avoid shortages when the season starts.

It depends heavily on the product. High-quality items, such as our popular JBL speakers, can often be customized in very small quantities, while inexpensive giveaway items usually require larger orders. Please note our general minimum order value of 750 euros per order.

Costs vary depending on the item and printing method. On each product page, you will find a tab at the bottom called "Printing Guidelines," which provides initial guidance. For a binding, exact quote for your desired product, please contact our support team.

No, we are a pure B2B provider. Our offer is exclusively aimed at companies, associations, authorities, and public institutions.